Alternatively, some candidates place so much importance on these reviews, that they won't even apply or speak to anyone from your company because of it.
If you have great Glassdoor reviews - it is impossible to determine how many of those reviews were left by choice. I don't often post about specific sources, but I've asked A LOT of people about their experiences with Glassdoor - and they are shocking, especially if you work in HR or are a manager hiring people onto your team. They seem to have dominated that space with no significant competition, yet nobody really questions their reliability. Glassdoor is the primary resource, and for a majority, the only resource that individuals go to when researching their next potential employer. The point of this post is to relay that individuals should think twice before making a decision that affects their future career solely from the reviews that anonymous people write online. I'm also not inferring that all reviews are inaccurate.